This iconic campaign became part of popular culture and was one of the country’s most successful advertising campaigns to date. In addition to the advent of television advertising, the expansion of interstate highways in the 1950s caused signs to gradually disappear from the roadsides because motorists were going too fast to read them. At the height of the campaign, there were 7,000 sets of signs in 45 states. Signs were positioned all over the country.
This advertising gimmick for Burma-Shave, which spanned 40 years, increased the product’s popularity and sales even during the Great Depression and World War II. The last sign was an advertisement for Burma-Shave, a brushless shaving cream. Each red sign was spaced about 100 feet apart on the roadside and contained lines of a short, humorous rhyme written in white lettering. Before the interstate, commuters and travelers were amused by a sequence of clever road signs they saw as they traveled down two-lane highways in the 1920s-60s.
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